Podcast

Part 2: Plan Your Summer Content

May 18, 2020

This is part two of plan your summer content series. And I cannot wait to dive into this episode. 

Last week I gave you several different options of how to produce content while STILL taking a break over the summer, so you can keep growing your show while living your life.

If you haven’t yet listen to last weeks episode I encourage you to do that before jumping into this episode. Because today were jumping into implementation. 

Ready? Good! 

RECAP

As you recall, here are the four different suggestions I gave you in part 1: 

  • Rerelease episodes
  • Repurpose content and episodes
  • Change up your format
  • Batch work/ work ahead and release new eps over the summer

Whichever you decide be intentional. Know why that is the best option for YOU and your listeners.

IMPLEMENTATION TIME

Rerelease previously published episodes:

This option is great if you have a good amount of previously published content. Chances are even your most loyal listeners haven’t listened to all your episodes.

But how do you choose which episodes to release? You can choose episodes; by theme, by topic, your favorite. Think about your Ideal listener, what problem can you solve for them right now. Below are the steps you’ll want to follow after you select your episodes in order to get them ready to republish.

  1. Once you choose your episodes you’ll want to record a new intro/ and outro with CTA (Call to Action).  You can record a specific one for each episode OR one for the whole summer. For the outro I want you to have a specific CTA. Where are you going to be hanging out, invite them there.
  2. After you choose your episodes and record an intro/outro you’ll import or open your final episode, insert the new intro and outro (you don’t even have to cut the old ones if you don’t want to. You can literally sandwich the whole episode.) 
  3. Save it. Level it again using Auphonic.
  4. Upload into libsyn. For show notes we kept the old ones and simply add a simple one sentence or two similar to our intro. like, this is our summer series.

Repurposed Content

I won’t lie to you repurposed content is the most involved of all these options, depending on how you do it. As I talked about last week.  There are lots of ways:

Repurposed content episodes are those that take like content from several different episodes and repurpose it into a new single episodes (jenna kutcher example). This is great if you ask a questions to all your questions or have several episodes on the same topic. You can also take a portion of a an episodes and go deeper in the content.

What you would do is going in your editing software and cut the particular section you would like to use from that episode and import it in the new episode. You made need to record a few short transitions between each segment you are using (example 5 ways to xyz…) 

Other ideas: have old blog posts that aren’t podcast eps yet? Record it into a podcast ep. 

Get a bunch of listener questions, record some Q+A questions, Bloopers do a funny bloopers ep. 

If that seems overwhelming you of course could hire an editor (or use your current editor to create these repurposed episodes. 

 

Change up your format: 

This one I absolutely love. And it works perfectly for summer. normally i advise podcasters to pick a format and stick to it. meaning solo eps, guests, and length of time. You want to condition listeners to know what to expect (example TGIF, dutch bros etc.) However, I think summer is the perfect time to try something new. (Examples from MWM: book club, ) 

-shorten your episodes

  • try guest interviews or solo eps
  • do some Q+A sessions
  • Behind the scenes episodes
  • if your a weekly show go to bi-weekly or monthly 
  • book club series (

Whatever you choose I want you to make sure you aren’t MAke sure whatever you pick though is still within your niche. So if you’re show is about a weekly solo show about for coffee roasters don’t all the sudden start talking about a capsule wardrobe. STay within your niche of coffee roasting but change up the format. So go to a bi-weekly interview other coffee roasters. or tell your story of how you become a coffee roaster. Answer common questions you get.  

Make sense? 

Now let’s chat about new episodes that you batch for release through out the summer last week I promised that I would walk you through how to do all this in just one week without any editing- so here we go! 

I gave the example that if you release bi weekly episodes over the 13 weeks of June, July & August. You would need 6 total episodes. In order to batch this content here’s what it would look like: 

DAY ONE: Outline/Script your 6 episodes (for guest interview you’ll need to reach out to guest prior to this). 

DAY TWO: RECORD 3 episodes

DAY THREE: Record 3 more episodes

DAY FOUR: Using Descript upload your MP3s and cut any ums, uhs. etc.

DAY FIVE: Create bullets show notes 

DAY SIX: create your a graphic or audio gram for each show

DAY SEVEN: Upload to your hosting company and schedule your episodes (note, depending on your level of hosting you may have to wait on this.) 

What you’ve all been waiting for (if you listened in last week) as my promise walk you through how to do this without editing WHAT? yep!

Now please don’t misunderstand, I think podcasting editing is important. The bottom line podcasting is an audio medium, no matter how amazing your content is or how awesome your guest interview was if the sound is bad, people will stop listening.  It’s important to do your best to create great audio. And after editing hundreds of episodes, and coaching podcasters  I’ve learned a thing or two about creating great sounding audio. I’m not a sound engineer just a self-taught military spouse and mom but that’s the reason I tell you that. If I can do it, so can you. I’m not going to tell you that you need pricey equipment of thousands of dollars. You can produce an brilliant sounding podcast with little to NO editing. Do I have your attention? 

  1. Knowing your equipment and how to use it
  2. Picking the right space
  3. Knowing your content and rehearsing it (script or outline) this is not the place for winging it
  4. Record
  5. Using a software called descript (transcribes the ep, and you can edit via words) 

It can get trickier with guests but it’s not impossible.

Sound too easy? It’s not. I promise. How do I know? Because for the this series I did this exact thing. I practice what I preach party people.

If you’re loving this idea then I want to invite you to come join me for the NO EDIT SUMMER  CHALLENGE. It’s a seven day challenge where I’m going to walk you through the four steps: prepare, practice, perform and polish your episode to get amazing sounding episodes with NO editing. To sign up or get more information head here.

For some of you taking a break may not just be the best option for you it may be the only option (childcare, work from home, life circumstances) if that’s the case here’s what I want you to do: 

  • Tell listeners what to expect, and do that in more than one episode if you can. 
  • Pick one place to stay present (email, FB group, IG, Twitter) invite them to join you there and then stick to that. 
  • Know that your numbers will drop a bit but also know that listeners will still be there ready to listen again when you come back

That

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