Podcast

4 Ways to Grow Your Podcast Audience without Big Dollars or Huge Amounts of Time

March 30, 2020

Springtime, everything in bloom, rain. I can’t help but think about growth. One of the questions I get quite frequently from current podcasters is about growth: how do I grow my podcast. 

What a great question!

Podcast growth can seem slow—painfully slow at times. But there are ways that you can grow your show without spending big dollars or huge amounts of time. In this episode I’m going to share four ways with you about how you can begin to grow your podcast today. 

BE A GUEST ON OTHER PODCASTS 

Just like with promoting your podcast, being a guest on other podcasts will help you obtain new listeners, and get your show out in front of a relevant audience. With that said, make sure you’re reaching out to shows that your ideal listener is listening to. These don’t necessarily have to be in the same niche as you but shows that your Ideal Client Avatar (ICA) will be listening too. 

Research shows that listeners are more apt to stay on the podcasting platform they are listening too, so use this to your advantage and be a guest on other podcasts. There are a few best practices when reaching out and pitching yourself. 

  • Do your homework. Make sure you get the name of the podcast and hosts correct.
  • Listen to their show at least once to make sure you’re a good fit.
  • I recommend reaching out yourself and not using an agency. You can use a template and customize it for each show.
  • Don’t be discouraged if you don’t hear back, follow up once or even twice. 

GUEST INTERVIEWS 

Guest interviews are a great way to obtain new listeners just by tapping into your guest’s existing audience. In order to make this effective, make sure you make it easy for your guests to share their episode. Send them an email the day their interview is live, give them the link(s) to share and a graphic if you have one. Make sure you tag them on social media. And as them directly to share your episode.

A note on this: don’t buy into the lie that bigger is better. Just because someone has big numbers on social media doesn’t necessarily mean that will translate to big number for your podcast. In fact, I’ve come to find the opposite: A guest with a smaller number of subscribers is often looking to grow their platform and credibility, so they are more likely to share and promote your episode. 

FACEBOOK GROUP 

Create a community. One of the biggest and easiest ways to grow your podcast is to create a community around it. There are many ways to do this but I’ve seen it done successfully time and time again with a Facebook group. There are all kinds of ways you can run it, but a community allows members to feel as though they are a bigger part of something.

A community allows you to use it as a way to not only share about your show topics but also have a more in depth discussion about it. And serve your audience in more ways than the podcast allows. Taking them from loyal listener to raging fan. (Listen to the episode with Didn’t I Just Feed You to hear how they are doing this.) 

BE CONSISTENT & STICK WITH IT 

The last tip isn’t very sexy or flashy. But it’s true. Be consistent. Keep producing quality content with quality sound and I promise no matter how slow your growth, you will grow!

BONUS: OPT-INS

Called many things: opt-ins, freebie, lead magnet, incentive, bonus, download. These are an item that someone gives you their email address in exchange for. Create opt-ins that will help solve your listeners pain point, and add value. There are many types: 

  • check lists,
  • cheat sheets,
  • guides
  • workbook
  • video/audio training
  • quiz results
  • challenge 

Growing your email list is important when it comes to growing your podcast.

I hope you’ve found one of these four ways that you can take and implement today in order to Grow Your Podcast without big dollars or huge amounts of time!

If you’re looking to start a podcast I’ve got the Ultimate Guide to help you take your idea from possibility to podcast in 6 simple steps.

JOIN THE PARTY ON FACEBOOK!

Consider this your invitation to join The Podcasting Party Community Group on FB. I share podcasting Tips every Tuesday. It’s a great place to collaborate with other podcasters and learn more about creating, growing, and monetizing your podcast.

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