How to Know if NOW is the Right Time to Start a Podcast.

September 23, 2019

Have you been thinking about starting a podcast? Are you wondering if NOW is the right time?

It’s an important question, and one I applaud you asking. Because by asking it means you are giving a podcast the weight it deserves. Instead of rushing into something or hopping on the bandwagon, you’re taking the time to decide if podcasting is a right fit for you. And that will benefit both yourself and your future listeners. 

I could argue twenty ways to Sunday all the reasons why you should start a podcast. I mean, I live and breath podcasting. I have two for petes sake. And when I’m not creating my own podcasts I’m helping others create theirs. I LOVE PODCASTING. BUT, just because I think you should start a podcast, doesn’t mean that you actually should do it, or that now is the right time to do it.

I’ve got some questions that will help you answer the question “how do I know if NOW is the right time to start a podcast?” Get ready because, we’re going to dive into all that and more in todays episode. 

Before we do I am dying to tell you about the FREE resources I created for you. If after today’s episode you’re like, YES, Alana I am ready to start a podcast, or if you know that someday you want to start a podcast, then this resource is going to help you create a crystal clear vision for podcast in just six simple steps.

I use this exact guide to help my coaching clients, I’ll walk you through the steps that many podcasters skip when beginning their podcast.

It will help you not only create a clear vision for your podcast but also build a firm foundation to grow your podcast on. So what are you waiting for?

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Podcasting is popular right, now, that’s no joke. Some have argued that it’s oversatured, and some, including Seth Godin, even called it the “new blogging”.  Godin, goes on to say in a podcast from Oct of 2018 that,

“Podcasting is the new blogging. Not as a way to make big dollars (blogging didn’t do that either). But as a way to share your ideas, to lead your community, to earn trust. Podcasting is a proven technology that is still in its infancy. It’s an open mic, a chance for people with something to say to find a few people (or perhaps more than a few people) who’d like to hear them say it. And podcasting is the generous act of showing up, earning trust and authority because you care enough to raise your hand and speak up.”

So how do you know if the time is right for you to raise your hand and your voice, and start a podcast? That’s what we’re talking about on the podcast today. I have four questions to ask yourself that will help you decide whether or not NOW is the time to start a podcast. 

1. Do you have time to take on a new project?

I think this is the most important question to start with. If the answer to no, that makes it simple. Because if you don’t have the time then you won’t be able to create a podcast.  However,  if your answer is no, maybe the next question you need to ask is, can something in my life go in order for me to start a podcast?

Podcasting takes time. I won’t lie to you, it takes a lot of time: creating content, setting your show up, recording, reaching out to guests, editing, uploading it adds up! According to the Audacity Podcast, it takes 4 minutes of work, for every 1 minute of content to produce a podcast.  If you figure you’re going to have a thirty minute show, it’s going to take you 2 hours to produce it. As a host of two podcasts, I find that number to be very conservative.

So my first piece of advice is to really look at your life, at your calendar, at your stage of life and ask is a podcast something I have time for right now, or something I am willing to make time for. 

Every yes, has a no and saying yes, to podcasting, means you will be saying no to something else. 

2. Do you have something to say? And does it add value?

One of the things I love the most about podcasting is: there really is something for everyone. There are so many shows, about so many different topics, themes and ideas. Just today I was speaking to a mom of an 18 year girl who is deaf and has her own podcast that she transcripts for the hearing loss population. I mean, how awesome is that?! 

Question number two is, do you have something to say? And I would add not just something/anything to say but something that adds value. I am a firm believer of creating content not just for contents sake, anyone can do that, but really building and serving an audience. 

One question I get often from my beginner podcasting clients is: Alana, how do I know if what I have to say is adding value, to simplify that answer, I like to use what I call the four E’s. Adding value will usually fall into one of these four categories, your content will

  • encourage
  • empower
  • entertain or
  • educate

Rarely have I ran into a podcaster who has nothing of value to say. 

Moving on to our third question.

3. If you have an audience are they ready for a podcast?

The next question to ask yourself is, if you have an audience, are they ready for a podcast? When I say audience I just mean, people who currently follow you, work with you if your a service based business or buy from you if your product based business. 

I coach many writers, and speakers who want to start a podcast and I always ask them the same thing. I know you want to start a podcast but does your current audience want you to?

This is an important question because as you can imagine if they’re not wanting you to start a podcast then maybe it’s not the right time. 

Dont’ get me wrong I’m a HUGE proponent of starting a podcast! So much so, I’ve built my and my families livelihood around it, but there are plenty of businesses, companies, people who are successful AND don’t have a podcast. 

You want your audience to be ALL for it. To come along with you and be supportive. If they’re not ready maybe you can warm them up to it by being a guest on some podcasts. Plus this is a great opportunity to hone your skills before you start a skill of your own. 

Which leads me to the last question.

4. What is your motivation for starting a podcast?

Do you want to start a podcast because you think it will be fun, and reach new people, or do you feel pressure to start one because everyone else is doing it? Because it seems like the “IT” thing to do?  Maybe your fearful that you’ll get left behind or miss out. Hear me when I say this, don’t make a decision based on fear. All that will lead to is regret. 

And at the same time I want to offer this, if you think a podcast is your ticket to fame and fortune- girl, you better check yourself before you wreck yourself! I kid. Podcasting is hard work, but what of value isn’t? It’s hard work, but it’s good rewarding work. And it’s fun work! 

I love that Godin says, “podcasting is the generous act of showing up, earning trust and authority because you care enough to raise your hand and speak up.”

If your motivation for starting a podcast is that you care enough to speak up, then you better get busy. 

If you’re wondering if NOW is the right time to start a podcast these questions may just help you determine the answer. 

If you answered yes to these questions then wahoo! I’m so excited to welcome you to the podcasting club. And even if you answered no, don’t be discouraged. Now may not be the right time for you but there will be soon. 

Don’t forget about my free guide to Create a Clear Podcast Vision in just 6 easy steps.

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